Why Buy Life Insurance

Good question! Have you ever considered that your earning power is your most valuable asset? How will you protect it?

In considering a life insurance purchase there are two general questions to ask yourself:

How much life insurance is enough? This question is best answered by looking at your family and financial needs. While life insurance can never replace you, it can provide much needed funds for a variety of purposes, either business or personal family needs.

There are many helpful tools to help you to determine the amount of life insurance that is appropriate for your specific needs. We always suggest using a competent life insurance professional when making such an important purchase. However, if you are curious to know how the need is calculated, we suggest visiting the Life and Health Insurance Foundation for Education and using their life insurance calculators. Simply click on the logo below:

Some of the uses for which life insurance is purchased are:

• Estate planning - paying for final expenses
• Pay off the mortgage on your home
• Charitable gifting
• Replacement of your income
• Establish a college fund for your children
• Funding a buy-sell agreement
• Business owner succession planning
• Cover financial emergencies

What type of life insurance should I buy? Basically, all life insurance falls into one of these two categories: Term or Cash Value.  We go into more detail on the types of insurance we offer under "Product Types."

The bottom line is that many times we do not ask ourselves questions like, "who would suffer if I wasn't here?" While we agree that it's not generally an exciting concept to plan for ones own demise, it is well worth it when you consider the peace of mind it buys cannot be purchased at any price.